It's 2026, and we are predicting that this will be the biggest year for SPX Graphics and HTML-based graphics as a whole. We've witnessed the broadcast industry's transition from legacy graphics software to the modern, HTML-based technologies in the past few years- and the adoption is accelerating.
Here is a quick breakdown of why this will be the biggest year for HTML and SPX Graphics.
Why HTML graphics?
HTML graphics is the modern option for live, on-air graphics that takes full advantage of the powerful browser and web technology. Over years of development and real-world use, it has matured to be fully dependable, even for the most demanding broadcasts and live productions. As our study shows, "96.8% of all graphics can be done with HTML"
- Open Technology - Unlike traditional graphic engines, HTML relies on the open platform of the web as its foundation and is lightweight and is the perfect setup for everyday use of on-air graphics.
- Cost Efficiency- While traditional graphics software requires dedicated hardware to run its compute-heavy software, HTML graphics can be run on any machine with a browser. In today's world of affordable hardware, HTML graphics is the cost effective option when it comes to producing professional broadcast graphics.
- Integrations - As HTML is a standard, vendors can create open, API-driven processes with specialists of various fields. No single company or provider can become an industry leader in all fields. With API driven integrations productions can combine best of breed solutions to match their needs.
- Adaptive - As the web is usually the first place to adopt new technologies, such as AI, HTML graphics is best positioned to benefit from all of the latest technology advancements; with no additional cost or internal development.
- Abundance of Talent - One often overlooked benefit of using HTML graphics is the vast talent pool of developers and designers who can create graphics and custom workflows.
Why SPX Graphics?
SPX is best positioned to serve the broadcast and live production industry with HTML solutions.
- Industry Expertise - Our team is made up of broadcast industry veterans and web/graphics specialists. This combination of expertise puts us in a unique position to help the broadcast industry adapt this new technology with confidence.
- Professional Features - While HTML graphics is powerful on its own, it does not cover the entire workflow needs for broadcasters. This includes functionalities such as on-premise and/or cloud deployment, SDI/NDI/2110 out, program/preview, control via API, Transition Logic and much more; features SPX Graphics has developed to serve Broadcasters for their everyday use.
- Partnership - SPX works closely with leading software providers in the broadcast graphics ecosystem to provide first-party integrations. This includes NRCS (ie. iNews, Octopus and much more incoming), NLE (ie. Adobe Premiere, etc.), Playout systems (ie. Viz Mosart, Pebble Beach) to help our clients integrate SPX Graphics in their entire workflow.
- Broadcast Support - For broadcasters, we know support is critical and at SPX Graphics we provide SLA with 24/7 support options.
Why switch in 2026?
We have witnessed first-hand the transition of the broadcast/production industry from legacy graphics software to HTML graphics in the past few years. But this year will be the "tipping point" for this transition for several reasons.
- AI - As the capabilities and scope of AI continues to expand exponentially, the broadcast industry needs to stay on top of this era-defining technology to thrive in the greater media landscape. As stated before, HTML graphics is best positioned to be the first to receive all the latest advancements of AI for graphics; and at SPX, our team of developers are focused on creating meaningful use of AI into all of our software and services- not just doing it for the hype.
- Industry trends- In 2025, we saw the biggest push from industry leaders to adopt HTML graphics as the new standard for live graphics. The leading example being OGraf, which is an open specification led by the EBU, to standardize HTML graphics across different tools and workflows. In addition, industry-wide cost revisions are further pushing companies to look for cost effective graphics options and alternative workflows to reduce costs at all fronts.
- Changing production workflow - As productions transition into the world of cloud/hybrid, on-demand & containerized productions, graphics systems also need to keep up with the changing technology. HTML graphics is native to the web and thus, is fully compatible with both on-premise and cloud-based workflows.
- Maturity of Technology - To alter workflows that have developed over decades of productions is no easy feat. But along with our partners and clients, we have put in the work to provide the key integrations, features, and support to make the technology a viable option for the most demanding of broadcasts & live productions.
Conclusion
We have been convinced of this transition ever since Tuomo, Founder and CEO of SPX Graphics, started to create the software back in 2020. And the "hocky-stick growth" pattern cannot be more true- and we are definitively in the exponential growth phase now. We can not be more excited about this upcoming year and see how far HTML Graphics and SPX Graphics will go.
If you are curious to learn more about HTML Graphics, SPX, AI in live graphics, etc.. feel free to reach out to us here and let's talk.